Business is booming at Xquisite Nail Design and Day Spa in Mount Joy, where dozens of new customers have been responding to a cover story advertorial in Local Marketplace magazine.
Sales immediately surged at the day spa after the January issue hit mailboxes in Mount Joy, Elizabethtown and surrounding areas. The phone calls are still coming in.
Lori Houser, owner of Xquisite, has been blown away by the response, which delivered a nearly instant return on investment.
“It’s the best form of advertising I’ve ever done in my fifteen years in business.” Lori said, referring to the Premium Advertiser Package, which included a full-page article featured on the front cover and a separate full-page ad.
Xquisite doubled last year's sales of gift cards for Valentine's day with nearly all the customers saying they saw the ad in Local Marketplace. In fact, within just 11 days after the issue came out, Xquisite almost matched the total gift card sales it had generated throughout the entire Christmas season last year.
Some days, 3 to 4 new customers came in the door, while the phone rang off the hook – all of the customers mentioning the ad.
It’s now a running joke at the salon,” Lori said. “When a call comes in and one of our staff asks, 'Who was that?' we say, 'Just another call from Local Marketplace!' It’s been amazing and out of control.”
Xquisite also booked a bridal party, plus four Princess Parties, a kid-focused package that was featured in the cover story. Each booking has come from people responding to the cover story – many of them saying they had “no clue” the day spa existed or how nice it was.
"I received better response from the cover story in Local Marketplace than advertising full page ads in similar publications. No other publication has come close to these results!"
–Marco Sardi, Marco’s Italian Restaurant and Pizzeria
"We've done over 50 new estimates already, directly from the article. And we had a number of previous customers who have called to say that they saw the article, and that’s leading to more work, too."
Eastern Mobile Wash
"Best advertising I’ve done in my 15 years in business!"
–Lori Houser, Xquisite Nail Design and Day Spa
"Local Marketplace has greatly helped us become more recognizable both in and out of our town. The Holiday issue, which happened to be our cover story, boosted our sales. We started receiving phone calls with questions the day that it came out. We like working with the art department as well as the sales reps. Overall excellent experience."